Discovering Sam Brocato
I first discovered Sam Brocato’s salon in May of 2010. I was working at Google at the time, and the salon was offering a generous neighborhood discount to Google’s employees. Thanks to excellent reviews and a want to level up my hair style from the Aveda salon I’d been frequenting for the last several years, I decided to give Sam Brocato a try. Fast forward twelve years? I’m still a loyal, happy customer.
The Space
The salon is located in SoHo, one of New York City’s trendiest neighborhoods.
View this post on Instagram
The staff is always happy to offer a variety of beverages and snacks. They all come individually wrapped and portioned since the pandemic. Additionally, the drinks are served in cans with eco-friendly straws.
The Talent
In 2017, when I decided to go short, I received a haircut from Sam himself. He advised me on finding the sweet spot in length between my inspiration Michelle Williams photos and a cut that would jive with my face shape and hair texture. It is, in my opinion, one of the best cuts I’ve had in my life. It was a fun treat witnessing Sam’s talent and precision in person, as well as getting the chance to chat with him about his business/passion/life’s calling.
Photo by Kelly Williams, Photographer
For the last few years, I’ve been seeing (and seen firsthand the extraordinary talents) Jessica Delfin for my chin- to shoulder-length bobs. She works Wednesdays and Thursdays, has an exquisite personality (she recently started a real estate business FYI if you’re in the market for new digs), and always understands my clumsy shorthand of what I’m looking to do with my hair.
View this post on Instagram
I tend to stick with Jessica for my cuts. However, I’ve seen a variety of colorists over the years (Mary, Marisa, Diana, Jennifer, and Mimi), and they all do A+ work.
View this post on Instagram
The Products
In addition to a beautiful salon with stellar staff, Sam also created his own line of natural hair products: Together Beauty. I’ve tried most of them, and found one of my all time standouts to be Whatever, Whenever, a lovely, lightweight leave-in conditioner.
View this post on Instagram
